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Now Open: Famous Amos Ingredients for Success Initiative
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| The Famous Amos Ingredients for Success (IFS) Entrepreneurs Initiative is back, creating real opportunities for early-stage Black business owners to grow and scale. Each year, three entrepreneurs are selected to receive a share of $150,000 in capital, along with access to mentorship, networking, and valuable educational resources.
More than just funding, this initiative honors the legacy of Wally Amos and celebrates the individuality of each founder—because your story, your vision, and your journey are what set your business apart. |
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Application Requirements
Black small business owners are invited to apply by submitting a short video pitch. Entries are judged by a panel of renowned Black entrepreneurs, and 10 finalists are selected to compete in the next round. Ultimately, three winners will each be awarded $50,000 and access to mentorship, educational resources, and networking opportunities. |
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Meet our 2026 Ingredients for Success Official Judges
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